QUNAM™

Brand Identity & Logo Design for Next Generation Electric Vehicle Charging Solutions.

Problem

As electric vehicles become increasingly popular, many charging brands struggle to differentiate themselves in a rapidly evolving market dominated by technical complexity and uninspired visual communication. The challenge for QUNAM was to create a brand identity that not only reflects technological advancement and environmental responsibility but also builds trust and emotional connection with users. The goal was to translate QUNAM’s innovation and reliability into a cohesive visual and verbal language that feels both powerful and approachable, bridging the gap between cutting-edge engineering and everyday convenience.

Solution

The brand identity was designed to express precision, energy, and confidence, core attributes of QUNAM’s mission. The logo takes inspiration from the concept of flow and connectivity, symbolizing seamless power transfer and the continuous evolution of sustainable energy. A bold, minimal typographic system paired with deep, electrified color tones reinforces the brand’s futuristic essence while maintaining clarity and trust. The overall visual identity positions QUNAM as a forward-thinking, dependable brand that stands at the intersection of technology and sustainability, energizing a new era of electric mobility.

QUNAM is redefining the future of electric vehicle charging by offering next-generation, reliable, and user-focused charging solutions for both homes and public environments. The brand’s mission is to accelerate the global shift toward sustainable mobility by making EV charging faster, smarter, and more accessible. Through innovation and efficiency, QUNAM aims to eliminate the barriers to clean transportation, empowering individuals and communities to confidently embrace a greener, more connected future.

Driven by a clear vision to become the leading provider of sustainable and intelligent charging systems, QUNAM integrates advanced technology with environmentally conscious design. Its solutions are engineered to deliver exceptional performance, energy efficiency, and ease of use, transforming everyday charging into a seamless experience.

The brand’s promise lies in its commitment to quality, sustainability, and innovation. QUNAM constantly pushes the boundaries of what’s possible in EV technology, reducing its carbon footprint, ensuring consistent product reliability, and designing systems that adapt to the evolving needs of modern users. The message “Charge Up with QUNAM” encapsulates this spirit, highlighting the company’s dedication to empowering sustainable lifestyles through cutting edge, eco friendly energy solutions.

With a customer first philosophy, QUNAM focuses on understanding individual and community needs to deliver exceptional service and long term value. Every product and project reflects the brand’s vision: making electric vehicle charging dependable, accessible, and inspiring everywhere, for everyone.

year

2023

timeframe

23 days

tools

Adobe Illustrator - Adobe Photoshop - Adobe Indesign