MaktFiled
Brand Identity for Technical Services European Television and Radio Transmitter Solutions.
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Problem
MaktFiled faced a challenge in expressing its core strengths: precision, reliability, and technological expertise, through a visual identity that could stand out in the highly specialized broadcast engineering industry. Despite its reputation for excellence, the company’s image didn’t fully convey its innovative approach or the critical role it plays in maintaining Europe’s communication networks. The existing brand presence lacked a cohesive visual language that could communicate professionalism and agility to both clients and technical partners.
Solution
The new brand identity was designed to translate MaktFiled’s technical mastery into a bold, modern visual system. Inspired by the concepts of connectivity and precision, the logo combines geometric structure with dynamic balance, reflecting the company’s mission to keep transmission networks seamlessly connected. The vibrant yellow background projects energy and visibility, while the black symbol anchors the brand in trust and stability. Together, these elements create a visual identity that embodies MaktFiled’s reliability, responsiveness, and forward thinking spirit, positioning it as a leader in broadcast technical services across Europe.
MaktFiled is a specialized technical services company dedicated to ensuring the seamless operation of television and radio transmitters across Europe. The company provides highly skilled engineers and technicians who are responsible for maintaining, monitoring, and repairing transmission systems to guarantee uninterrupted broadcast performance. Their mission is rooted in reliability and precision, discovering and resolving technical issues swiftly to keep communication channels running flawlessly.
Every day, MaktFiled’s teams perform on site inspections, measure transmitter performance, and verify that all equipment is functioning at peak efficiency. When malfunctions occur, their experts trace faults to their source and perform immediate repairs, supported by a dynamic network of professionals available to travel at any time of the week.
To enhance responsiveness and service quality, MaktFiled has developed a smart, integrated communication platform that connects clients directly with technicians. Through this digital system, customers can instantly report issues, which are then automatically routed to the nearest available technician for rapid on-site resolution.
The brand identity was designed to reflect professionalism, precision, and reliability, while also conveying flexibility and modernity key traits that define MaktFiled’s approach. The visual system symbolizes connectivity and motion, mirroring the company’s role in keeping Europe’s broadcast networks active, agile, and flawlessly connected.
year
2022
timeframe
17 days
tools
Adobe Illustrator - Adobe Photoshop - Adobe Indesign
category
Branding and Identity
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MaktFiled Logo Design
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MaktFiled Logo Construction
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MaktFiled Billboard
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