Kātde®

Brand Identity & Logo Design for a Modern, Soulful Home Décor Brand.

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Brand Identity & Logo Design for a Modern, Soulful Home Décor Brand.
Brand Identity & Logo Design for a Modern, Soulful Home Décor Brand.
Brand Identity & Logo Design for a Modern, Soulful Home Décor Brand.
Brand Identity & Logo Design for a Modern, Soulful Home Décor Brand.

Problem

Kātde needed a brand identity that could express its unique vision of modern home décor while standing apart in a crowded market filled with generic luxury aesthetics. Most décor brands lean heavily on either minimalism with no personality or overly decorative styles with little clarity. The challenge was to design an identity that communicates creativity without chaos, elegance without pretension, and artistry without visual noise. Kātde required a branding system that reflects its dual nature, modern yet warm, structured yet expressive, refined yet deeply human.

Solution

The solution was to build a brand identity rooted in the balance between precision and artistic intuition. The custom wordmark blends geometric structure with subtle expressive details, capturing Kātde’s thoughtful and contemporary spirit. A muted, timeless color palette reinforces clarity and sophistication, while abstract graphic elements introduce texture, rhythm, and emotional depth. Together, these components create a cohesive visual system that feels architectural yet intimate, a refined representation of Kātde’s philosophy, and a strong, scalable identity for a modern home décor brand.

Kātde is a home décor brand born from a desire to bring intentionality, creativity, and soulful modernity into everyday living. Its essence lies in the art of balance, between minimalism and warmth, design and emotion, sophistication and approachability. At its core, Kātde doesn’t just furnish a space; it cultivates atmosphere. Every collection is a reflection of a lived-in elegance, where thoughtful curation meets quiet confidence.

The brand exudes a calm, collected energy that speaks to those who appreciate refined environments with character. Kātde’s vibe is modern, but never cold, inviting yet composed. It evokes the feeling of walking into a space that instantly grounds you, while sparking curiosity. There’s a rhythm to the brand: unhurried, intentional, and deeply connected to creative thought. It's a brand for those who see their home as a sanctuary and an evolving expression of self.

Kātde places a high value on artistic influence, often drawing inspiration from contemporary culture, spatial harmony, and emotional resonance. It celebrates the intersection of functional design and artistic intuition, creating pieces that feel personal, almost poetic. The brand embraces the slow, conscious side of luxury, offering a sense of distinction not through extravagance, but through meaning and story.

With a spirit that leans into creative freedom and individual interpretation, Kātde encourages customers to see their homes as living galleries, places where objects carry feeling, intention, and inspiration. It’s modern design with soul, elegance with a quiet edge, and artistry woven into the everyday.

home decor Brand identity

Kātde’s brand identity is a visual and conceptual extension of its core philosophy, modernity with soul, and creativity with clarity. Every element, from the wordmark to the refined color palette and graphic motifs, is designed to reflect the brand’s dedication to artistic expression, thoughtful design, and understated luxury.

At the heart of Kātde’s identity is a wordmark that merges clean geometry with subtle artistic inflection. The letterforms are refined and linear, echoing the rhythm and structure found in modernist design and contemporary art. Delicate extensions and alignments in the characters evoke the feeling of architectural sketches or minimalist sculptures, precise yet expressive. The macron over the “ā” not only enhances uniqueness but also adds a visual pause, reinforcing the brand’s emphasis on mindful living.

Kātde’s color system is intentionally subdued, offering a grounded and timeless visual foundation. Each hue has been selected to evoke calm, depth, and sophistication while supporting the artistic nature of the brand. Together, these colors form a tonal spectrum that supports Kātde’s mid-luxury positioning, subtle, cohesive, and always modern.

Kātde’s graphic language is defined by a library of patterns and forms derived from abstract art, architectural rhythm, and minimalist sculpture. These elements range from linear grids and asymmetrical compositions to hand-drawn textures and organic motifs. They are used selectively, either to frame content, accent product photography, or serve as atmospheric backdrops, reinforcing the brand’s creative foundation without overwhelming the core messaging.

The interplay between structured lines and freeform shapes within these patterns reflects Kātde’s balance between function and feeling, precision and poetry. These graphics are not ornamental, they are integral to the storytelling, offering visual cues that echo the intentionality behind every object Kātde brings into the world.

year

2025

timeframe

20 days

tools

Adobe illustrator - Adobe Photoshop - Adobe indesign

category

Branding and Identity

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logo design for a Modern, Soulful Home Décor Brand.
logo design for a Modern, Soulful Home Décor Brand.
logo design for a Modern, Soulful Home Décor Brand.
logo design for a Modern, Soulful Home Décor Brand.

Kātde logo design

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Ideas on how to present products for a Modern, Soulful Home Décor Brand.
Ideas on how to present products for a Modern, Soulful Home Décor Brand.
Ideas on how to present products for a Modern, Soulful Home Décor Brand.
Ideas on how to present products for a Modern, Soulful Home Décor Brand.

Ideas on how to present and focus on the Kātde products

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home decor brand bag
home decor brand bag
home decor brand bag
home decor brand bag

Kātde brand application

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home decor Posters Design
home decor Posters Design
home decor Posters Design
home decor Posters Design
home decor business card design
home decor business card design
home decor business card design
home decor business card design
home decor Box Design
home decor Box Design
home decor Box Design
home decor Box Design
home decor Sign design
home decor Sign design
home decor Sign design
home decor Sign design
home decor Stationery
home decor Stationery
home decor Stationery
home decor Stationery
home decor Billboard design
home decor Billboard design
home decor Billboard design
home decor Billboard design

.Say Hello!

i'm open for freelance projects, feel free to email me to see how can we collaborate

.Say Hello!

i'm open for freelance projects, feel free to email me to see how can we collaborate

.Say Hello!

i'm open for freelance projects, feel free to email me to see how can we collaborate

.Say Hello!

i'm open for freelance projects, feel free to email me to see how can we collaborate

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