CRINZE
Branding for High End Automotive Bespoke Vehicle Customization and Design
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Problem
Before the rebrand, CRINZE lacked a distinctive visual identity that matched its reputation for precision, innovation, and high end automotive craftsmanship. While the company’s work spoke volumes in quality, its brand presence didn’t fully communicate the energy, strength, and exclusivity that define its approach to car modification. The challenge was to create a brand system that could visually translate the feeling of motion, speed, and individuality while maintaining a sense of refined luxury and modern engineering excellence.
Solution
The new CRINZE brand identity was built around the core ideas of power, precision, and performance. The logo design incorporates angular forms and forward-driven geometry, symbolizing acceleration and confidence. A bold orange palette was chosen to evoke energy, innovation, and bold expression, while the clean, futuristic typography conveys technical mastery and attention to detail. Together, these elements form a cohesive identity that reflects CRINZE’s mission to transform vehicles into bespoke statements of individuality and power, capturing both the artistry and engineering excellence behind every build.
CRINZE is a high-end automotive modification company specializing in transforming cars into bespoke masterpieces that reflect the unique style, personality, and aspirations of their owners. Each project is treated as a creative collaboration, where innovation meets precision to deliver a design that goes beyond aesthetics turning every car into a true expression of individuality and power.
The process begins with detailed consultations, where CRINZE’s team works closely with clients to understand their vision, preferences, and lifestyle. Every modification, whether in performance, body design, or interior detailing, is executed using cutting-edge technologies, premium materials, and advanced engineering methods to ensure the highest level of quality and performance.
The CRINZE brand identity and logo were crafted to embody the essence of strength, modernity, speed, and confidence qualities that define both the brand and the vehicles it creates. With sharp lines, dynamic forms, and a futuristic tone, the identity visually captures the motion, precision, and power that CRINZE delivers. It reflects the company’s mission: to redefine automotive personalization and create cars that don’t just move but make a statement.
year
2022
timeframe
21 days
tools
Adobe Illustrator - Adobe Photoshop - Adobe Indesign
category
Branding and Identity
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CRINZE logo design
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CRINZE icon construction
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CRINZE FLAG
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